Distribution success depends on understanding customer type—not just transport. Pharmacies and hospitals differ in order patterns, receiving workflows, and documentation expectations. Using one delivery model for both often increases errors and operating cost.

How pharmacies differ

• Frequent replenishment orders

• Smaller-to-medium volumes, wide SKU variety

• High sensitivity to stock-outs

• Errors quickly become returns

How hospitals differ

• Larger or scheduled orders

• Receiving windows and gate procedures may apply

• Stronger documentation and proof-of-delivery discipline

• Consistency matters as much as speed

Planning a distribution model that works

1. Separate route logic
   Higher-frequency pharmacy routes; scheduled hospital routes.

2. Increase picking accuracy for pharmacy volume
   Use structured storage, checklists, and error-prevention controls.

3. Prepare hospital documentation in advance
   Clear paperwork reduces gate delays and improves service perception.

4. Manage pharmacy fast movers proactively
   Daily visibility on high-rotation SKUs and minimum stock triggers.

5. Define escalation and issue resolution
   A late hospital delivery or a pharmacy mismatch needs fast corrective action.

How Rabiyah Logistics supports both models

Rabiyah Logistics provides warehousing, order preparation, and domestic distribution across KSA, helping suppliers design customer-specific delivery flows—supported by multi-city presence (Jeddah, Riyadh, Khamis Mushait) and integrated operations from storage to dispatch.

Conclusion: Separate planning for pharmacies vs. hospitals reduces errors, improves reliability, and supports scalable growth.